Our Challenge
The live podcast recording at Woodbine Racetrack presented several challenges:
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Executing a Seamless Live Event: Transitioning the podcast from a studio to a live venue with an interactive audience required careful planning to ensure sound quality, video production, and audience engagement.
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Capturing Brand Presence: As part of a partnership with Stella Artois and Woodbine Racetrack, the episode needed to feature brand elements without overshadowing the natural flow of the podcast's conversation.
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Maintaining the Podcast’s Authenticity: While adapting to a live format, it was crucial to maintain the intimate, flirty, and fun dynamic between Dominique and Kolter, keeping the podcast’s signature tone intact.
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Engaging a Live and Digital Audience Simultaneously: The episode had to cater to both the live audience at the event and the podcast’s large digital following. This required a multi-camera setup, live interaction, and ensuring the content remained compelling in post-production for online release.
Our Strategy
To tackle these challenges, Symal Creative implemented a detailed production strategy tailored to the unique demands of a live podcast event:
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Event Production:
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Symal Creative led the planning and execution of the live episode at the Stella Artois Lounge, handling logistics such as venue setup, audience seating, stage design, and technical support.
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The event space was designed to reflect the podcast’s brand with cozy, intimate seating arrangements that mirrored the podcast’s at-home feel while giving it an upscale, professional touch for the live audience.
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High-Quality Live Recording:
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To ensure both in-person and digital audiences enjoyed the same quality experience, Symal Creative deployed a multi-camera setup with cinema-grade equipment, capturing the event from multiple angles to create a dynamic, engaging video for later streaming.
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Audio quality was meticulously managed using high-end podcasting microphones and a live sound mixer, ensuring clear audio both for attendees and post-event digital release.
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Interactive Audience Engagement:
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To keep the live audience involved, Symal Creative introduced interactive segments, allowing attendees to ask questions during the Pillow Talk segment. This created a unique layer of intimacy between the hosts and their live audience, extending the usual podcast format.
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Symal also set up an activation station where audience members could record voice messages for a future Mailbox segment, engaging attendees directly in the production.
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Brand Integration:
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The branding of Stella Artois and Woodbine Racetrack was seamlessly woven into the set design and the episode itself, with subtle but effective logo placements in key areas like backdrops, drink selections, and event promotions.
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The hosts naturally incorporated the venue and the sponsor into their dialogue, referencing the beautiful location and enjoying Stella Artois while keeping the conversation authentic and focused on the episode’s relationship theme.
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Post-Event Content Creation:
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Symal Creative’s video editors captured the best moments from the live event, creating shareable clips for Instagram, TikTok, and YouTube Shorts.
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Key moments from the live episode were turned into weekly content across all platforms, keeping the buzz around the event alive for digital audiences.
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Playing House Podcast x Woodbine Racetrack
Symal Creative was tasked with not only managing end-to-end podcast production but also producing a high-profile live podcast episode at the Woodbine Racetrack's Stella Artois Lounge. This live event integrated key elements of the show, elevated the experience for both the live audience and listeners, and provided valuable brand exposure for partners.
Our team brings a unique blend of storytelling expertise, production skills, and personal experience to create impactful, engaging podcasts. We understand the nuances of healthcare communication and can help your organization connect with your audience on a deeper level, driving awareness and action.