Our Challenge
LLSC contacted Symal Creative to find a creative way to showcase the Beer Store’s annual bottle, with proceeds going to LLSC. And raise awareness for Beer Store patrons to join this life-saving fundraiser.
Execution & Services Provided
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Our team produced a high-quality influencer video promoting the upcoming bottle drive and how to participate
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Our co-founder, Kolter Bouchard shared his personal experience surviving Hodgkin's Lymphoma and encouraging Beer store patrons to participate in the bottle drive to support LLSC and those affected by cancer such as himself. This video was published as a collaborative in-feed with our co-founder who has over 300K followers and the LLSC
Impact & Results
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321,000 views, more than every other LLSC reel combined
LLSC x The Beer Store
The Leukemia & Lymphoma Society of Canada (LLSC) is the largest registered charitable health agency dedicated to supporting the blood cancer community in Canada.
The Beer Store is a long-standing partner of LLSC. The Beer Store recently crossed 21M raised for The Leukemia & Lymphoma Society of Canada. Every year, The Beer Store and UFCW local 12R24 members collect ‘Returns for Leukemia’ and host other fundraisers raising over 1M each year!
Contact us to learn how we can create a tailored strategy for your unique needs.