Our Challenge
Following a transition to a new creator platform, Knix faced:
-
Lack of ambassador knowledge on using the new platform
-
Decreased engagement from high-performing ambassadors due to technical barriers
-
Need for comprehensive product information ahead of holiday releases
Our Solution
We designed and executed a full-day Knix Ambassador Summit that included:
-
Interactive workshops on the new platform and social media strategies
-
Professional headshot sessions for ambassadors
-
Exclusive holiday collection preview
-
Fireside chat with Knix founder and a prominent Canadian influencer
-
Networking opportunities and a brand dinner experience
The Results
The Knix Ambassador Summit delivered impressive outcomes:
-
Over 350 pieces of user-generated content
-
3 million+ online reach
-
62.5% increase in ambassador engagement during the holiday season
Client Testimonial
"It was such a well-curated experience from the activities, decor and food. We event got a sneak peak of the Christmas Collection coming up! … As well as to connect with the founder Joanna Griffiths and an OG The Birds Papaya”
-Jewel Starr, Knix Brand Ambassador
Knix Ambassador Summit
Knix, a leading intimate apparel brand, sought to empower their 2,000+ ambassadors across Canada and the US with product knowledge and platform expertise ahead of the crucial holiday season.
Our agency specializes in creating impactful brand experiences that drive real results.
We offer:
-
Strategic event planning and execution
-
Comprehensive ambassador program management
-
Creative solutions to boost engagement and sales
-
Measurable ROI and data-driven strategies